After beta testing the app

After beta testing the app with 14,000 users, the startup is now releasing Appetite to everyone in the United Kingdom, with expansions planned for Europe and the United States.


Founded in May 2023 by Toby Green, Appetite lets users create dining group chats, sync calendars, vote on dining options, and secure reservations. The app leverages AI and word-of-mouth recommendations to offer users personalized suggestions for restaurants and bars.


“Appetite stemmed from the tedious process of arranging an evening out with my friends. The process felt fragmented, frustrating, and often outdated,” Green told TechCrunch. “Navigating from WhatsApp to coordinate schedules with friends, to Google for often unreliable restaurant reviews, and then to a booking site—only to discover the chosen restaurant is fully booked—creates a disjointed and frustrating user experience. We wanted to create an all-in-one platform where our users could get real-time, personalized suggestions of available spots, effortlessly coordinate plans with friends, and ultimately enjoy exceptional, hassle-free dining experiences.”