On the cost of the subscription, Pollard suggests Meta’s pricing is “in line” with other ad-free premium subs offered by streaming services — such as YouTube Premium, Spotify Premium, Netflix Standard and Twitch Turbo.
However these rivals don’t always offer blanket pricing across the EU, making comparisons challenging.
(Additionally, Pollard’s comparative example cited UK pricing — a country that’s not even an EU Member State.)
Additionally, in the case of Spotify and Netflix, both are services that stream professional licensed content, making them a very poor comparison with Meta’s product given the adtech giant freely obtains content