to keep up with its promise

Following the new funding, the startup joins a handful of African food e-commerce startups, including South Africa’s Yebo Fresh and Morocco’s Terraa, that have raised funding this year, as venture capitalists continue to scale back their operations.

Pricepally says it will use the funding to expand beyond the three cities it currently serves in Nigeria and to re-introduce group buying to keep up with its promise of enabling consumers to buy food affordably.