TikTok and Snapchat

More on mobile: Salesforce said that for the day, mobile accounted for 79% of all online traffic globally and 82% in the U.S., and that mobile wallets were really making a mark for reducing some of the buying friction on the smaller devices.

Apple Pay saw transactions up by 47% compared to 44% up for all mobile wallets overall. Social on mobile — think Instagram links, TikTok and Snapchat — has become an influencer in itself.

These collectively accounted for 13% of all traffic referrals to sites. Notably, they are not where the purchases are being made for the most part, though.

“Mobile traffic and sales are soaring as people are on the go once again this holiday weekend,” said Salesforce VP and GM, Retail, Rob Garf, in a statement.