Etaily works primarily with brands in six segments: fashion, consumer electronics, lifestyle, beauty, home and living, and fast-moving consumer goods.
They sell on their own websites or on e-commerce platforms like Lazada, Shopee and Zalora.
Etaily’s vertically integrated services include selling its own brands and luxury 3rd party brands in more than 200 storefronts it operates on e-commerce platforms and standalone websites.
Most of them are powered by Clarity, etaily’s end-to-end e-commerce technology and operating ecosystem, which includes fully integrated trading, marketing modules, real-time business intelligence data, payments, couriers, fulfillment and customer service.
The company also offers product development services based on its consumer and market data, and digital brand building and content creation through Etaily Studios.