Singapore and the Philippines, work on its distribution

Etaily will use its Series A to expand in Southeast Asia, especially in Malaysia, Indonesia, Singapore and the Philippines, work on its distribution platform for brands and expand its portfolio of brands (including its in-house brands).

It also plans to invest in its proprietary tech, including an operating system, data analytics and Clarity.

In a statement, SKS Capital founder Jack Chen said, “Etaily’s asset-light strategy, along with their extensive knowledge of e-commerce, supply chain and their utilization of data-driven insights to understand consumer behavior and demand, offer significant prospects for incorporating advanced omnichannel technology solutions into brand operations. This will enable substantial growth in the future.”