protect their privacy would further



The individual on whose behalf noyb has filed the complaint in Austria is in “financial distress” and receives unemployment assistance — indicating he cannot afford to splash out so much to protect his privacy.

Commenting in a statement, noyb’s founder and chairman, Max Schrems, said: “More than 20% of the EU population are already at risk of poverty.

For the complainant in our case, as for many others, a ‘Pay or Okay’ system would mean paying the rent or having privacy.”

noyb also contends that if other app makers were to adopt the same approach the cost for users to protect their privacy would further inflate — with EU citizens facing a “fundamental rights fee” that could stack up to several thousands of euros per year for people with an average number of apps installed on their phone.