Pebble desktop Image Credit

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Pebble, a startup that tried and failed to take on Twitter, finds new life on Mastodon
Sarah Perez
@sarahpereztc / 5:19 AM GMT+6:30•November 14, 2023

Pebble desktop
Image Credits: Pebble
Pebble, a startup that took on Twitter and failed, has returned from the dead — as a Mastodon instance, it seems. The company announced last month that it was shutting down its Twitter/X alternative citing the increasingly competitive landscape, X’s ability to retain users and its own failure to gain traction with a wider audience. But after deliberately avoiding any plans to participate in the decentralized social network Mastodon during its time as a startup, Pebble has now given itself a fresh start as a dedicated Mastodon server dubbed pebble.social.

It was initially unclear if the new Pebble server was a community-led attempt to keep the small network afloat or something more official. Despite clearly displaying Pebble’s branding and tagline, there wasn’t any information about who started the Pebble instance or why.