online spend as consumers took advantage

Inflation is making an impact but not as much as the worry around consumer spending, said Adobe, which said that spending being led actually by more discounts to encourage buying, rather than less buying of more expensive products.

That leads one to wonder what kind of impact that’s having on retailers’ margins.

“Cyber Week is off to a strong start with Thanksgiving driving a record $5.6 billion in online spend as consumers took advantage of strong discounts and continued their shopping plans, virtually,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a statement.

“Mobile shopping hit an all-time high, as shoppers took to their smartphones to get the best deals during holiday gatherings, further solidifying mobile’s growing importance in e-commerce.”