onboarding that group by providing

While that may be true for novice crypto investors — the app has done a good job of onboarding that group by providing educational resources — it now wants to focus on everyone, even those who do care about underlying protocols.

Robinhood users can do more technical things like transfer to its crypto wallet and use “advanced charts and autotypes where you can put, for example, a stop loss,” Kerbrat said.

The platform might not be as highly technical as one that’s crypto-focused, but Robinhood is doing research to understand what customers want and are missing.