holiday shopping season both for those

Thanksgiving Thursday, when stores in the U.S. are closed and many are spending time off work, has become the de facto start of the holiday shopping season both for those looking to bargains online, and for online retailers to kick off holiday sales deals to meet that demand.

But if there is a message from this year’s Thanksgiving sales, it is that consumers are holding steady, but don’t hold your breath for a growth boom.

Adobe Analytics said that people in the U.S. spent on Thursday spent $5.6 billion online, which it calculates at an increase of just 5.5% on last year.