Facebook and Instagram users to obtain ad-free versions

Pollard also included the social network Reddit in this list.

However its ad-free Premium offer (which is priced at US$5.99pm) appears to be roughly half the cost of Meta’s web-based monthly subscription fee; and considerably more than its mobile pricing (Meta’s fees of €9.99pm/€12.99pm shake out to ~US$10.94/US$14.20).

So it perhaps stands as a better example of the adtech giant inflating the fee it’s charging EU Facebook and Instagram users to obtain ad-free versions of its products.

Artificially high pricing suggests these are products Meta doesn’t actually want anyone in the EU to pay for.

Rather they are designed to force users of its mainstream social networks to keep letting it track and profile their online activity — so it can keep raking in billions from its advertiser customers.