E-commerce in Southeast Asia grew rapidly during the pandemic, and that momentum is continuing.
A McKinsey report found that between now and 2026, the market is expected to triple at compound growth rate of 22%, hitting $230 billion in gross merchandise volume.
Not surprisingly, global brands are eager to enter Southeast Asia. E-commerce enablement platform etaily helps them build, manage and scale their e-commerce operations.
Founded in 2020 and based in the Philippines, etaily announced today it has raised $17.8 million in Series A funding.