concerned, Hotstar now maintains a clear

A crucial knock-out cricket game between India and New Zealand shattered all previous on-demand video streaming records Wednesday, attracting over 51 million concurrent viewers to Disney’s Hotstar.

The milestone exceeded the prior record of 44 million simultaneous viewers set by the Disney-owned streamer earlier this month.

As far as the concurrent viewers metric is concerned, Hotstar now maintains a clear lead over rival, Mukesh Ambani-backed Viacom18’s JioCinema, which peaked at 32 million earlier this year.