The big question will be whether retailers can sustain the growth rate over the next several weeks.
The next big barometer-style sales day is Cyber Monday, in two days. We’ll provide more updates when those figures come through.
Some other notable details from yesterday:
— Discounts remain a big driver for sales and are coming in as high as 35% off retail price. The name of the game remains buying presents and home electronics.
— Smartphones accounted for $5.3 billion of sales on the day, up a whopping 10.4% on 2022 and representing 54% of all online sales. Adobe predicts that is going to be the norm for the period: mobile sales will actually overtake desktop this holiday season, it said, with more than 51% of sales.