calculations of average order value

Salesforce, which also calculates sales based on data collected by its Commerce Cloud division, noted that globally, online sales reached $31.7 billion with its U.S. tally at $7.5 billion — both up only 1%. Salesforce’s calculations of average order value were equally modest. Globally, average orders were up just 2% to $103 per “basket” while in the U.S. they were up a paltry 1% to $119.

Mobile devices had a standout year: Adobe said that some $3.3 billion was spent over mobile devices on Thanksgiving, up 14% and an all-time record for the day.

Salesforce added that online traffic in general to e-commerce sites, which will include browsing, were up too, but again only in single digits of 4% globally and 6% in the U.S.