Black Friday re-asserted its dominance

Adobe thinks “Cyber Week” (from Thanksgiving to Cyber Monday) will rack up $37.2 billion in U.S. online sales, nearly 17% of all sales for the holiday period.

Salesforce is more bullish: it says it will account for 25% of all holiday purchases this year and will total $53 billion globally.

“Black Friday re-asserted its dominance this season with record spend of $9.8 billion driven by new demand for the major sales’ day,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a statement.

“The decline in online prices over the last year has created a favorable environment for consumers with strong discounts this season that are tempting even the most price conscious consumers.”