Appetite recently closed a $2 million seed round in September from a few angel investors, including Sarah Maxwell, Jonathan Grad, Alok Oberoi and Lisa Tchenguiz. The startup is using the funding to accelerate growth and bring on talent in marketing, product development and strategic partnerships to expand its 17-person team.
In terms of the future, Appetite plans to add additional features in coming months. The startup is currently developing a discord-style community feature that will allow users to request and share recommendations, post reviews, and organize food-related events. The company also plans to integrate video reviews into the platform by working with its own pool of content creators and influential foodies.
In addition, Appetite aims to support its growing pool of content creators by facilitating exclusive in-app creator content. The company is in the process of working with various celebrities, chefs, and influencers to offer monetized content on its app, such as a cocktail-making masterclass, exclusive recipes from chefs, and personalized city guides.
“Whilst our current focus is on growing the user base, we are also mindful of the need to create an app that users want to return on a daily basis,” Green said. “As such, we plan to implement gamification in various ways throughout the app. We are working with our strategic partners to offer a wide range of different rewards and discounts based on user interactions with gamified features.”