In terms of competition, Friedhoff names three companies: Japan’s Anymind, Intrepid Ascential and OnPoint Vietnam. Etaily also competes with regional e-commerce enablers.
Etaily’s competitive advantage is how its operating platform is designed, and ability to capture more of the value chain, Friedhoff said.
It’s omnichannel capabilities enables offline point-of-sale integration in the supply chain, which means global consumer brands that
want to enter the Philippines only need etaily as a partner, instead of also finding one for brick and mortar sales.
Another advantage is the amount of data etaily generates by scaling different e-commerce brands.