I asked Microsoft its position on companies using actors’ likenesses without, in the actors’ views, proper compensation or even notification.
The company didn’t respond — nor did it say whether it would require that companies label avatars as AI-generated, like YouTube and a growing number of other platforms.
Avatars can speak in multiple languages. And, for chatbot scenarios, they can tap AI models like OpenAI’s GPT-3.5 to respond to off-script questions from customers.