The value proposition etaily gives to brands centers around its managed services and technology.
Managed services help brands grow by using etaily’s economies of scale, since adding an incremental brand doesn’t add a lot of overhead.
It also helps brands on the demand side with customer data, etaily’s market knowledge, conversion optimization, demand forecasting and logistics.
Etaily monetizes by taking part of sales generated through its platform.
It also has a subscription model, where customers pay a recurring fee for access to services like etaily’s subscription-based software, and generates more money through advertising its portfolio brands display on their platforms and content.