Friedhoff decided to launch etaily in the Philippines because “Southeast Asia belongs to the fastest growing consumer markets in the world. In fact, the Philippines is the fastest-growing e-commerce market globally,” he told TechCrunch.
Etaily works primarily with brands in six segments: fashion, consumer electronics, lifestyle, beauty, home and living, and fast-moving consumer goods. They sell on their own websites or on e-commerce platforms like Lazada, Shopee and Zalora.