Meta has pointed to a reference in a Court of Justice of the EU ruling from this summer, related to its legal basis for processing user data for ads, in order to justify charging a fee for a tracking-free product.
However the Court caveated the possibility of it charging a fee for a tracking-free version of its product by stipulating any such charge would need to be “necessary” and “appropriate”.
noyb’s complaint appears to focus on the appropriateness of Meta charging users way more money to avoid its tracking than it earns per individual it tracks.
Or, in short, the adtech giant has intentionally created a privacy rip-off in order to keep ripping off people’s privacy.