average number of apps installed on their phone

noyb also contends that if other app makers were to adopt the same approach the cost for users to protect their privacy would further inflate — with EU citizens facing a “fundamental rights fee” that could stack up to several thousands of euros per year for people with an average number of apps installed on their phone.

“If Meta is successful in defending this new approach, it is likely to set off a domino effect,” it warns. “Already now, TikTok is reportedly testing an ad-free subscription outside the US. Other app providers could follow in the near future, making online privacy unaffordable.